3 Proven Techniques to Boost Performance
Leverage technology to take advantage of the shift in donor behavior.
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Frank Barry
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It’s no surprise, right? I mean, what’s the first thing you do in the morning — after your coffee? Check email? Facebook? Twitter? All of the above? Maybe that doesn’t totally describe your routine, but it absolutely describes the habits of a large and growing population of people around the world. And it’s spot-on when you talk about Generations X and Y — your future major donors, sustainer givers and biggest advocates! If that fact alone doesn’t move you to build your online fundraising program, then I’m not sure what’s going to!
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