3 Proven Techniques to Boost Performance
Leverage technology to take advantage of the shift in donor behavior.
By
Frank Barry
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If you use a website analytics tool like Google Analytics, jump in there to see how much of your Web traffic comes from mobile users. Here’s a quick video to show you how.
Next, narrow your analysis down to the donation form on your website to see how many people visit that specific page from a mobile device. Make sure to set the date range back a year or two so you can look at the trend over time. You’ll likely find that mobile traffic to one of the most important pages on your website has grown significantly.
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