3 R’s for Time-Strapped Fundraisers
How we learn depends on who we are. Some of us prefer to hear, others to read and still others to experience.
It’s really no different with our donors. Some of them enjoy our letters and newsletters, and are pleased to see them in their mailboxes. Others want everything to arrive via their inboxes. Some like photos and truly believe a picture is worth 1,000 words. And another group will search YouTube for videos of your work.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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