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Of course, this isn’t an exhaustive list. We all have our own preferences — and sometimes those vary from day to day, depending on other factors present at the time.
The bottom line? There is no “one size fits all” in fundraising. Getting our message out in a variety of ways is essential if we are going to maximize our results. Doing that, given budget and time constraints, can be daunting.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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