3 R’s for Time-Strapped Fundraisers
By using these three R’s throughout 2012, you may be able to talk to your donors in more ways and still have time left over to have a life.
Step 1: Repurpose
Whatever you invest in developing, look for ways to use it for other purposes. The DVD you prepared for your annual dinner can be mailed to major donors who weren’t able to attend and posted online. The acquisition mailing your consultant wrote can be revised for lapsed donors.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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