3 R’s for Time-Strapped Fundraisers

In other words, if you are strapped for time and/or money, look at everything and ask how else you can use it. Sometimes a small, inexpensive change can give a single-purpose fundraising piece additional functions for other audiences.

Step 2: Recycle
There is no reason why you have to start from scratch every time you create a fundraising communication. Although we like to look back at what we did and reminisce about the project, our donors generally don’t remember. So if you have a great mailing from 2010, recycle it by freshening up the statistics and maybe changing the story and photo. Your special campaign can become the “2nd Annual.” That great newsletter feature may be perfect content for your blog.