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There’s no reason to reinvent everything every time. When you’re short of time or budget, see what you can recycle for today’s fundraising need.
Step 3: Restore
Sometimes we stop fundraising programs out of boredom — ours, not donors’. Are there great ideas that worked well in the past that you should consider restoring? For example, did you have an annual fundraising campaign that you replaced, wanting something fresh — even though it was still pulling in donations?
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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