3 R’s for Time-Strapped Fundraisers
Obviously, don’t bring back something that was tired, dated and a poor performer. But take a look at the past to see if there is something worth restoring. A good tagline, a smart offer, a format — all of these are possibilities to consider bringing back, perhaps in a new format, in 2012.
There are no easy shortcuts to a successful fundraising program. But sometimes we can find inspiration by looking at what we did in the past. There’s always room for improvement, but it may be the basic foundation of a fundraising program for a new platform is lurking in your archives. It’s worth blowing off the dust and seeing if you have some hidden gems in there.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
