3 Simple Steps to Donor Retention
Now that the flurry of end-of-year donations has died down, you can finally sit back and relax, reveling in the stupendous increase of individual gifts your scathingly brilliant direct-mail and e-mail campaigns brought in over the last several weeks of the year, right?
Wrong.
Donor attrition rates are notoriously abysmal for nonprofit organizations, with many surveys pointing out that for every $6 charities raise in new gifts, they lose $5 through donor attrition. Can your organization afford such losses?
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
