3 Simple Steps to Donor Retention
The last thing you want to do right now is rest on your laurels. Give your donors, both new and loyal, the tender, loving care they deserve, and watch them return year after year.
How? Small nonprofit organizations often have a tendency to focus more on their lack of resources than solutions and opportunities, when often their small size can actually prove to be an advantage. If you're at the helm of a one-person development and marketing shop, your day-to-day tasks probably seem overwhelming.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
