3 Simple Steps to Donor Retention
Take these steps now to seal some of those money leaks:
1. Create …
… a stewardship plan, one that includes sample thank-you letters for any eventuality (annual fund, monthly giving, in memoriam, foundation grants, etc.), as well as regular updates to all of your correspondence. How will you thank your donors via social media? Write it down! How can you involve your board in thanking donors? One organization I work with scheduled a brief "thank-you letter intermission" during its annual meeting. Board members were given note cards, names, gift amounts, sample scripts and asked to pen their own handwritten thank-you notes.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
