3 Simple Steps to Donor Retention
2. Schedule …
… a minimum of 30 minutes a day twice a week (preferably daily) to phone donors and thank them. Don't make the mistake of limiting your calls to only your largest givers — run a report of your most loyal donors. That "$50 a year every year for the past 12 years" donor easily could segue into a $10 a month/$120 a year monthly giver — or leave a substantial bequest.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
