3 Simple Steps to Donor Retention
Think of your thank-you letters as donor-retention letters, and check out the following articles to learn more about crafting the perfect thank-you note:
- SOFII's famous "Thank-You Letter Clinic"
- "Does Your Organization's Thank You Letter Suck?"
- "How hopeFound says 'Thank You' (And how they can help you say thank you too)"
Your organization's thank-you letter is not an afterthought but rather one of your most powerful tools in true donor cultivation. Spend some time on expressing your gratitude, and you'll discover that even a small change in donor retention could be worth some big dollars. FS
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
