3 Social-Media Must-Haves (and 1 Common Mistake)

“When people are talking about a product or organization online, they’re going to people who are like-minded, so there’s a human-filtering aspect, which is making it more effective,” he explains. “In other types of communications, you’re using analytics and deploying algorithms to decide if this particular user could be interested in this offer or not. In this case, if you wanted to go and refer something, you know people in your social circle (or social networks) who would be more interested in that product or organization or event than the others. Those are the people you’re going to share that with.