3 Social-Media Must-Haves (and 1 Common Mistake)

“The human-filtering aspect that’s playing out in the social-media world is what is generating this kind of clickthrough rate and engagement that’s unheard of. Social media brings in reach and helps filter the right user targets,” Pullur adds.

Pullur says that marketing is going through a transformation much like online did a decade ago. Social media is becoming a very important channel, one that’s becoming expected, the way every organization — from the biggest international and national nonprofits to the small, local charities — is expected to have a fully functional, easy-to-navigate website.