3 Social-Media Must-Haves (and 1 Common Mistake)

“With social media coming in, what’s happening with the whole word-of-mouth is now it’s easy online. People love to share stuff on Facebook, Twitter. They want to talk about things that they like or things they think their friends would be interested in,” he adds. “Word-of-mouth has been a concept for a long time; it’s not new. What has changed in the last few years is that social media has made this whole conversation come online very easily.”

Social integration
Pullur offers three things every organization must do to effectively integrate social media into its marketing mix.