3 Social-Media Must-Haves (and 1 Common Mistake)

1. Be exciting and inviting. “For any conversation to happen, you’ve got to find out what is interesting for people to talk about. That’s the fundamental thing about actually getting yourself engaged in social media and having users have a conversation about you,” Pullur says. “Make people think that this really is something unique and that it’s talk-worthy, if you will.”