3 Social-Media Must-Haves (and 1 Common Mistake)

3. Know what you want out of these conversations. “What do you expect from social media? How does it tie back into the goal that you wanted to achieve in the first place?” Pullur asks.

An example of a strong social-media campaign that hit on all three things is the Save Our Tigers initiative, a cause-marketing partnership between mobile company Aircel — big in Europe and Asia — and World Wildlife Federation-India. The cause itself is exciting and inviting, a unique mission of saving tigers in India. It’s easy to share the Save Our Tiger message online via e-mail, Facebook, Twitter, Delicious, Digg and StumbleUpon with the “share on” widgets on the page. And the goal is pretty clear: to garner donations and support to save the tigers.