3 Social-Media Must-Haves (and 1 Common Mistake)

“Aircel and WWF-India created a very interesting and engaging campaign for their users, and they encourage users to refer more friends,” Pullur says. “It gets a very huge number of referrals on a daily basis. That’s a very, very strong way of connecting with users.”

The big mistake
According to Pullur, a common mistake organizations make when it comes to social media is putting a lot of dollars, time and energy into trying to acquire a large number of Facebook fans or Twitter followers, with a certain number in mind.