3 Steps to Cash In on Existing Donor Referrals

• Find out why. Remind the higher-ups that referrals are a proven method for lead generation.
• Include donor referrals on the agenda for your next meeting. Identify which existing donors to target for referrals, plan the approach, and put a plan in place that can be executed deliberately and consistently.
• Challenge staff to try this process for the next few weeks.

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