3 Steps to Friendlier Fundraising Websites

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style and tone from something that is, frankly, a little frightening to something much more friendly.

How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for feedback on its website content and heard back that people often feel more scared after going to the site (it works on a particular type of cancer). They also feel overwhelmed.