3 Steps to Friendlier Fundraising Websites
The wrong messaging can put off potential donors right from the start.
2. Create a friendly, plain-English style guide
Trying to translate technical topics into plain English is excruciating for both the technical experts and the communications staff. So when you finally come to an agreement about how to talk about something, institutionalize it! It can take a lot of back and forth to find the right words to describe a certain situation in a way that is still accurate but also understandable to a layperson.
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