3 Steps to Friendlier Fundraising Websites

Don’t lose the outcomes of that internal negotiating work by just putting it into that immediate work product. Add it to a friendly, plain-English style guide so you can use it again.

3. Find your voice in the communications of others
Talking about voice, style and tone is difficult in the abstract. What does “friendly” mean anyway? And, yes, it can mean different things to different people. To clarify the definition in your office, and to get everyone closer to common ground, I recommend you find writing from another organization that represents how you want to sound.