3 Steps to Friendlier Fundraising Websites
The wrong messaging can put off potential donors right from the start.
For example, check out these cancer-related websites:
- Susan G. Komen
- Young Survival Coalition
- Rethink Breast Cancer
- Living Beyond Breast Cancer
- Bright Pink
- BreastCancer.org
- Gloria Gemma
It’s not that one is right or wrong, but that they are different. Which approach would work best for your work and for the people who will be reading your content? Pull together examples that you can emulate in your own work.
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