3 Top Analytics Techniques Every Fundraiser Should Know

[Editor’s note: This is part 1 of a three-part series based on a session at the 2010 New York Nonprofit Conference held Aug. 24-25. Part 2 will run in next week's edition of FS Advisor, and part 3 will run in the Oct. 5 edition.]

One of the recurring themes during the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, held Aug. 24-25, was the need to innovate and take risks during tough times. In one of the final sessions of the conference, Don Austin, director of analytics at Infogroup | Nonprofit, reiterated that theme. “Think about taking calculated risks in these times,” he said.