3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

• Average donor age is 52, and 63 percent of household heads are 45 to 64 years old
• Average income is $67,700, 56 percent earn $50,000 to $100,000
• 38 percent are in professional or technical professions
• 76 percent are married
• Average length of residence is about five years
• Average donation is about $19, and 32 percent are $25+ donors

Segment 3: Large Settled Families