3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

• Average age is 57, and 69 percent of household heads are 45 to 64
• Average income is $86,200, and more than half earn more than $75,000 annually
• 41 percent are in professional or technical occupations
• 84 percent have teenagers or young adults in the household
• 94 percent are mail-responsive, the highest of all segments
• Average donation is about $21, and 32 percent are $25+ donors

Segment 4: AARP Years