3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

• Average age is 69, and 93 percent of household heads are 65 or older
• Average income is $47,100, lowest of all segments
• 38 percent are retired
• 29 percent are single females
• 21 percent live in multiple-family dwelling units
• Average donation is about $17, and 23 percent are $25+ donors

Segment 5: Younger Couples and Singles