3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

• Average age is 42, and 61 percent of household heads are younger than 45
• Average income is $61,200
• 48 percent are single females
• 92 percent of households have only one or two adults
• 28 percent live in multiple-family dwelling units, highest of the five segments
• Average donation is about $22, and 37 percent are $25+ donors

With all this data for the five different segments, organizations can tailor communications differently for each segment, personalizing and targeting each with relevant information.