3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

He then provided the example of a cluster analysis a client he worked with performed, which revealed that the organization had five segments — 24 percent of donors were in their AARP years, 23 percent were younger couples and singles, 22 percent were affluent professionals, 18 percent were large settled families, and 13 percent were middle-class families. From that data, the organization learned the following: