3 Top Analytics Techniques Every Fundraiser Should Know, Part 2

Segment 1: Affluent Professionals

• The wealthiest segment, average age of 51 and 62 percent of household heads are 45 to 64.
• Average incomes is $143,000 and all earn more than $75,000
• 43 percent are in professional or technical professions
• 55 percent have children 18 years or younger in the household
• Average length of residence is about eight years
• Average donation is about $31, and 52 percent are $25+ donors

Segment 2: Middle-Class Families