3 Top Analytics Techniques Every Fundraiser Should Know, Part 3
Lapsed donors
Terpstra wrapped up the session by discussing ways to motivate and engage lapsed donors, as well as how to use data and analytics to improve lapsed reactivation rates. He began by telling the audience to ask themselves three questions:
- Who is lapsed?
- How long have they been gone?
- Why did they leave? “If you can answer why they left,” Terpstra said, “you can figure out how to get them back.”
There are three big groups of lapsed donors, Terpstra said:
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