3 Top Analytics Techniques Every Fundraiser Should Know, Part 3

• Pre-lapsed donors are put in the regular donor-renewal stream.
• Lapsed donors may get fewer renewal mailings and not get any special messaging or packages.
• Long-lapsed donors may not get mailed at all by some organizations, and most fundraisers put certain long-lapsed donor segments into acquisition.

“You probably shouldn’t be doing typical treatment strategies,” Terpstra said, because they often don’t work. He then offered strategies that do work, suggesting fundraisers test ways to motivate lapsed donors to give again, looking at: