3 Top Analytics Techniques Every Fundraiser Should Know, Part 3

• Have you given them your best offers? Matching gift, year-end holiday, supporter card, emergency mailings, etc., may work.
• Do they know that they have not given in a while? Show them when they last gave and what they last gave — works especially well with pre-lapsed, Terpstra said.
• Do they remember your organization and what you do? “We’re all bombarded with messages, so they may not remember you. Remind them,” Terpstra said. Test packages that could remind them who you are.
• Do you have a signature event or milestone event that is coming up? Like any donor, lapsed donors may react well to something big and special that is coming up for your organization.

The best way to decide on the proper reactivation strategies to employ is by using analytics. One technique is to used lapsed segmentation, testing and measuring results by: