3 Top Analytics Techniques Every Fundraiser Should Know

Austin, along with co-presenters Lawrence Henze, managing director of Blackbaud’s Target Analytics, and Bryan Terpstra, vice president of client services at LW Robbins, described three ways fundraisers can do that using analytics in their session, “Analytics in Plain English: 3 Top Techniques Every Fundraiser Should Know.”

The missing link — the search for mid-level giving prospects
Henze kicked things off by shooting down the historical donor pyramid myth. Whereas the old model showed a pyramid like the ones the Egyptians built in ancient times, in reality, most organizations’ donor bases have a really strong foundation of lower-level donors, but then the “pyramid” dramatically thins out the higher you go on the giving levels, looking more like a skyscraper than a pyramid.