3 Top Analytics Techniques Every Fundraiser Should Know

The key, Henze said, is to encourage transitional gifts — a technique of moving donors through one level of giving toward the top. But first, you must start by building the middle of the pyramid. To do that:

• Focus on individuals “transitioning” from lower annual giving amounts to mid-level giving clubs.
• Use data mining or predictive modeling to identify individuals on a transitional trajectory.
• Implement high-touch cultivation and solicitation strategies to interact with these prospects.

“If we don’t identify transitional prospects — most people don’t rise to their potential without a push,” Henze said. “If you do analysis, it will point you in different directions. Let the data drive your fundraising.”