3 Top Analytics Techniques Every Fundraiser Should Know
By
Joe Boland
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F3-top-analytics-techniques-every-fundraiser-should-know%2F" target="_blank" class="email" data-post-id="10767" type="icon_link">
Email
Email
0 Comments
Comments
Once you mine all your data and carefully record and study it, you can perform donor profiling and predictive modeling to identify how you should communicate and cultivate donors. The assumption is that certain donors have some characteristics in common. Discover those characteristics (demographic, financial, behavior, transactional), screen the entire database against them, and predict giving or membership, Henze said.
0 Comments
View Comments
- Companies:
- Blackbaud
- DMA Nonprofit Federation
- Equifax
E
Joe Boland
Author's page
Related Content
Comments