3 Top Analytics Techniques Every Fundraiser Should Know

Henze also suggested running a communications audit, knowing how many times you solicit, thank, inform and invite donors across print, voice and electronic channels. Then you can adjust your strategies for success as follows:

• Apply mid-level donor profile to database.
• Segment best prospects.
• Create different solicitation strategies.
• Couple best solicitation techniques with fewer solicitations, more cultivation and information sharing.
• Thank and steward.

With that information and the past giving behaviors, predictive modeling and segmentation can be invaluable. It’s an incredibly accurate way to unearth the donors who might move to the next giving level, widening the pyramid. And that’s the goal, to widen the giving pyramid, making it look less like a skyscraper and more like the marvels of ancient Egypt.