3 Tweaks to Get Your Fundraising Back on Track
You sound willing to make the ask. But many people in your position see fundraising as merely a “necessary evil.” Embarrassed by this task, they sloppily ask donors to “support” the nonprofit. This unspecific ask shows an incredible lack of respect for the donor.
Knowing the specific change you want to make makes asking for money much easier too. No longer are you asking for a gift for your nonprofit. You are now asking a donor to invest in the change. “Will you invest $150,000 to preserve art so people can view it regardless of their net worth?” can be far more effective than, “Will you make a $150,000 gift to the museum?” You’re respecting the donor enough to help him see how his gift will invest in his values.
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.Â
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
