3 Ways to Enhance Your Email Performance
More people are reading email on mobile devices. Are you adapting?
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Dale Knoop
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In October 2013, email testing company Litmus reported that 48 percent of email is first opened on mobile devices. Then, this January, VentureBeat reported that 65 percent of email is first opened on mobile devices.
Sure, there are likely differences in the methodology of the two reports, but the trend cannot be denied. Mobile email open rates continue to climb, and there are major impacts of this trend on your nonprofit.
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