3 Ways to Enhance Your Email Performance
More people are reading email on mobile devices. Are you adapting?
Make sure the email system your nonprofit uses recognizes the device opening the email and presents an optimized view. Same thing applies to your primary domain, but that’s another conversation.
2. Calls to action
Let’s say that your email renders well and is easy to navigate on a mobile phone. You’ve covered No. 1. But now you have a link in your email to a call to action to check out some content on your PC website.
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