3 Ways to Enhance Your Email Performance

And again, the donation form has to render quickly and be easy to complete. Even better, donors can save their information securely, which makes repeat gifts spurred by your email ask happen in as little as 20 seconds.

Email, like direct mail, isn’t going away for nonprofits anytime soon. However, all nonprofits need to recognize that supporters and donors are now one with their mobile phones, and your calls to action and donation requests will be seen first most of the time on a mobile phone.