3 Ways to Improve Peer-to-Peer Event Fundraising With Facebook

Facebook certainly has been getting its fair share of publicity lately. Whether it's founder Mark Zuckerberg being the biggest technology donor in 2012 or the ever-changing and ever-controversial privacy policies — not to mention the Facebook stock news — Facebook continues to be a hot topic.

As it turns out, it's also a great tool for peer-to-peer event fundraising. In a recent whitepaper, "Fundraising With Facebook," online fundraising solutions provider Artez Interactive examined how peer-to-peer fundraising campaigns were affected when event participants using the Artez platform were given the option to share their fundraising pages on Facebook or register for event with Facebook.