3 Ways to Stay On-Message for Maximum Response
It’s true in politics, and it’s true in fundraising — you have to stay on-message. Yes, it takes discipline to make sure every element of your appeal is aligned with a strong, donor-focused offer. But that’s how to speak clearly and convincingly with one voice. And how to get the donations that your organization needs.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
