3 Ways to Stay On-Message for Maximum Response
Veering off course in your appeals — even with the best of intentions — can dampen your fundraising effectiveness.
George Crankovic is senior copywriter/marcom manager at TrueSense Marketing. Reach him at george.crankovic@truesense.com
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
Related Content
Comments
