3 Ways to Stay On-Message for Maximum Response
Going off-message doesn’t happen only in politics. Truth is, it happens in fundraising more often than we’d like to admit. You can see it in appeals that send mixed messages, lack clear direction and never come together, seeming like collections of unrelated parts rather than a coherent whole with a single, compelling point.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
