3 Ways to Stay On-Message for Maximum Response
It’s the inevitable result when the creative team strays from the most important part of any online or offline appeal — the offer. You’re in a brainstorming session with ideas bouncing around, and before you know it, your appeal ends up as a mishmash of contradictory elements, some supporting the offer, some undercutting it. What will donors think? You don’t have to guess. They’ll tell you loud and clear by not responding.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
