3 Ways to Stay On-Message for Maximum Response
Here are three ways to make sure your appeal stays on-message for maximum impact and response.
1. Develop a strong offer
In order to stay on-message, you first need the right one. A strong offer is a clear statement about what your donor will do and what she’ll receive in return. It’s the deal, the transaction, the quid pro quo. But it’s something more, too. Your offer is the emotional link between your donor and your nonprofit’s mission. It’s an expression of your donor’s aspirations about being a good person and the validation of those aspirations, all put into action through the work your nonprofit does.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
