3 Ways to Stay On-Message for Maximum Response
To be effective, your offer should do a number of things. It should present donors with a specific opportunity to do good. It should convey donor benefits, which can be tangible (like a premium) and intangible (like making a difference). It should tell your donor what to do and why. It should convey some sense of urgency, either implied or explicit (like a specific deadline to respond). And it should show your donor that she’s getting a good deal.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
