3 Wrongs in Fundraising Writing
American journalist and biographer Gene Fowler once wrote, "Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead." Copywriting for fundraising can cause pain, too. After all, we have to convince potential donors of the benefits of parting with their hard-earned and limited money to support our causes.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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